Global Growth & Market Strategy

• Develop and implement Herbyvore’s global business expansion roadmap across key regions (Asia, Middle East, North America).
• Lead market prioritization and channel strategy for retail, foodservice, and B2B ingredient applications.
• Build go-to-market (GTM) frameworks including portfolio, pricing, distribution, and communication strategy.
• Evaluate new market opportunities and design commercial models that balance growth and profitability.
• Build business cases and financial models to support new market entries, partnerships, and product launches.

Brand & Marketing Leadership

• Define and strengthen Herbyvore’s global brand positioning, identity, and key communication platforms.
• Develop annual brand and marketing plans covering digital campaigns, PR, events, and trade activations.
• Craft brand storytelling around taste, nutrition, and sustainability to elevate brand equity and awareness.
• Lead creative and content development in collaboration with internal teams and external agencies.
• Establish clear KPIs (brand awareness, engagement, ROI) and monitor performance across markets.
• Build brand playbooks to ensure message consistency while enabling local adaptation.

Commercial Development & Partnerships

• Lead strategic partnerships with distributors, co-manufacturers, and QSR or retail operators.
• Manage commercial negotiations, pricing structures, and joint business plans (JBP).
• Oversee channel expansion plans across B2B and B2C; drive revenue growth and customer satisfaction.
• Partner with finance and supply chain to optimize pricing, cost-to-serve, and margin management.
• Identify and pursue co-branding or co-development opportunities aligned with Herbyvore’s innovation platform.

Innovation Commercialization

• Partner with R&D and product teams to commercialize new innovations — from concept to market launch.
• Translate technical features into consumer-facing claims and marketable value propositions.
• Lead launch readiness plans covering marketing, operations, and customer alignment.
• Develop customer feedback and insight loops to guide continuous product improvement.

Cross-Functional & Operational Integration

• Coordinate with supply chain, finance, and operations to ensure flawless execution of launches and distribution.
• Monitor sales, brand, and market performance metrics; translate data into actionable growth strategies.
• Build internal business rhythms — forecasting, budget reviews, and performance tracking.
• Ensure compliance with export regulations, labeling, and certification requirements across markets.

• Bachelor’s or Master’s degree in Business, Marketing, Food Science, or related field.
• 5–10 years of experience in FMCG, FoodTech, or Agri-food, with proven results in brand management and commercial growth.
• Demonstrated experience in market expansion, partnership management, and innovation commercialization.
• Strong understanding of plant-based protein trends, sustainability narratives, and health-driven categories.
• Strong analytical, financial, and negotiation skills.
• Experience managing regional or global portfolios across multiple markets.
• Fluency in English (both written and spoken).
• Proficiency in additional languages such as Mandarin, Bahasa Indonesia, Thai, or Arabic preferred, to support regional collaboration and customer engagement.
• Ability to communicate effectively across diverse cultural and market contexts.